Home Decor Statistics 2026: How Americans Spend on Their Homes

The home decor industry is one of the fastest-growing consumer segments in the US. Here are the most up-to-date statistics on how Americans spend on their homes in 2026.

Home Improvement Spending

• Americans spent $567 billion on home improvement in 2025
• The average US homeowner spent $13,667 on home improvements in 2025
• 86% of homeowners completed at least one home improvement project in 2025
• Renters spent an average of $4,200 on home upgrades in 2025

Home Decor Trends

• The US home decor market was valued at $202 billion in 2025
• Online home decor sales account for 38% of total category sales
• Sustainable/eco-friendly home products grew 52% year-over-year
• The indoor lighting market alone reached $29 billion in 2025
• Ambient and mood lighting products saw 78% growth in searches since 2022

What Americans Prioritize

• 62% of homeowners say the living room is their top renovation priority
• Bedroom improvements rank second at 49%
• Kitchen upgrades remain the highest ROI renovation at 70-80% cost recovery
• Home office spaces have grown in priority — now third at 44% of homeowners

Shopping Behavior

• 73% of home decor shoppers research on their phones before purchasing
• Pinterest drives 87% more purchase decisions than any other social platform for home decor
• User-generated content (room photos with products) increases conversion by 161%

Sources

Harvard Joint Center for Housing Studies, Statista Home Decor Report 2025, HGTV Consumer Research 2026.